Remember Verzuz?
It was quite the sensation during the early part of COVID.
However, things started to go south when Swizz Beatz and Timbaland took the streaming competition to Triller in 2021. Legal issues ensued, and there haven't been any Verzuzs since 2022.
Today, Swizz and Timba announced that they have signed a deal with Elon Musk's X [Twitter] to distribute Verzuz.
The Swizz and Timba retained 100 percent ownership of their baby while X got all the distribution rights.
“Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world,” Swizz said in a statement. “We can’t wait to get back to work.”
Are you hype, or has Verzuz run its course?
Some folks aren't happy they announced the deal on Juneteenth.
This is insane that their marketing team or whoever thought this would be a good look and on THIS day. Verzuz has ran its course and did what it needed to do for the time it was needed. This is lame sellout energy. pic.twitter.com/Bflkdmv131
— Will Smith Slapped Me (@AshleyShyMiller) June 19, 2024