TDE CEO Anthony "Top Dawg" Tiffith regularly makes it clear that he's the one who calls the shots in terms of when the label's albums get released.
So he may have been feeling the heat when Kendrick Lamar's fourth album didn't drop today, even though K.Dot suggested it was going to in his 'The Heart Part 4' bars.
This afternoon Top Dawg confirmed what we all figured out from iTunes: The album is coming next Friday, April 14.
APRIL 14, 2017
— TOP DAWG TDE (@dangerookipawaa) April 7, 2017
Then he pushed back at the notion that the album was supposed to hit today.
Why didn't he just say "y'all got till April 14th to get ya shit together" https://t.co/W9cDX8mZsW
— I SELL DOPE (@YGFRESHH) April 7, 2017
show me where i said it was dropping on the 7th and i will give you and all my followers 10k https://t.co/GoGUs3ehxE
— TOP DAWG TDE (@dangerookipawaa) April 7, 2017
@dangerookipawaa Don't act like y'all didn't intentionally mislead everybody.
— Ethan (@EthanRadomski) April 7, 2017
is really that easy to mislead u by saying get your shit together by the 7th https://t.co/aDrVcaNiWe
— TOP DAWG TDE (@dangerookipawaa) April 7, 2017
He also co-signed a fan's theory on what was supposed to happen on April 7th.
@Dylan11711201 @dangerookipawaa He never said the album was coming everyone just assumed. I think Humble was originally supposed to drop today but after they saw someone
— David Hughes (@Vintage_KIDx18) April 7, 2017
smart man https://t.co/RMcGR4mlSK
— TOP DAWG TDE (@dangerookipawaa) April 7, 2017
Hmm. Our theory is that Kendrick and TDE were intending to drop the album on April 7th. But it didn't happen for one or more of the dozens of reasons albums regularly get pushed back.
And as long is it does come out, it doesn't really matter.
REAL SHIT, i apprec8 u all 4 always supportin TDE. it wud b a major prob if y'all wasnt on my head about our music. i wud be sad as fuck lol
— TOP DAWG TDE (@dangerookipawaa) April 7, 2017