The Weeknd does the most when promoting his albums.
So far it's worked: Abel is one of the most successful recording artists in the world.
The rollout for his Hurry Up Tomorrow album includes a motion picture starring Jenna Ortega.
It also features a nationwide billboard campaign with the message "The E nd is near."
Is this the end of The Weeknd? 🤔
— Kurrco (@Kurrco) December 28, 2024
New billboards hinting that “the end is near” were spotted in NY, Miami, LA, and Atlanta… pic.twitter.com/liniw0RiZG
In the past, Weeknd has discussed retiring his professional name.
Judging by the billboard, he may be about to pull the trigger on that.
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