The Weeknd's been playing a game with his face for the entire lifespan of his After Hours.
First, he appeared in bandages. Then he flexed a new puffed up face for his 'Save Your Tears" video.
He explained what's going on in an interview with Variety.
"The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated," said The Weeknd about his absurd new look. "It’s all a progression and we watch The Character’s storyline hit heightened levels of danger and absurdity as his tale goes on."
We can only wonder what Abel and his face will be saying during their big half time show performance at Sunday's Super Bowl.