The Weeknd is following up his singles "Blinding Lights" and "Heartless" with the Instagram announcement of his fourth album.
If you watched the vid, you would have learned the title, which a very on-brand After Hours.
Weeknd's last album Starboy opened with 348K during its first week in 2016 and his since gone triple platinum.
From what you've heard so far, is After Hours headed toward similar success?