In the wake of his high profile beef with Eminem, Machine Gun Kelly dropped the EP Binge.
Whether that was just fortunate timing or if MGK moved up the release to benefit from all the chatter is hard to tell.
If it was a sales gambit, it didn't really work.
Hits Daily Double projects Binge will do less than 21K SPS in its first week. They have the Hip Hop collective Brockhampton's album Iridescence fighting it out with Josh Groban's Bridges for number one this week, with both projected at around 95K.
Coming in third will be the fourth week of Eminem's Kamikaze, with 66-71k SPS and 19-22k traditional sales.