Big names like Drake, Beyonce, Kendrick Lamar, and Post Malone have struggled to post big first weeks ever since Billboard banned most bundling.
Taylor Swift is having no such struggle.
HitsDailyDouble is projecting her latest album Midnights will debut between 1 and 1.2 million in its first week.
It will be the first million opening in the post-bundling era, the first million opening since Taylor Swift's 2017 album Reputation, and Swift's fifth million opening of her career, easily the most ever by an artist in the Soundscan era.
Midnights also broke most first-day records at Spotify, Amazon Music, and Apple Music.