CEO Breaks Down How Many Starz Subscriptions 50 Cent's 'Raising Kanan'

Lionsgate CEO Jon Feltheimer broke down how important 50 Cent is to the pay channel in his quarterly conference call, highlighting all the new subscriptions Power Book III: Raising Kanan brought in right off the bat of his remarks.

"We continue to grow our base of international subscribers in the quarter, but domestic subscribers declined, a temporary drop that we have already reversed since the end of the quarter. In fact, two weeks after the quarter ended, Power Book III: Raising Kanan debut to the second biggest Starz original series premiere ever, driving over 800,000 global subscriber gross ads in the first week alone and an 80% spike in viewership on the app."

Starz has about 30 million subscribers overall, so almost a million is quite a jump.

Starz's partnership with 50 Cent will continue to grow in the coming year with Power Book IV: Force and BMF.