Yesterday, we learned that nobody is downloading Jay Z's new streaming music app TIDAL.
Now it appears Kanye West has sensed his good buddy Hov is heading for a rare L and has abandoned ship.
'Ye, who was up on stage during TIDAL's star-studded launch, has switched his Twitter profile from a picture of the TIDAL logo to a picture from his My Beautiful Dark Twisted Fantasy artwork.
Granted, people switch their Twitter profile pic all the time. But West also deleted all of his old tweets promoting TIDAL.
It's damage control time for Jay Z, and it looks like he is trying to bolster moral at TIDAL by leaking the information that his all-but-confirmed joint album with wife Beyonce will be released exclusively through the streaming music service.
It's unclear if the joint album will be able to be bought one-off, or if you will have to subscribe to get it. If you do have to sign up expect some of the BeyHive to be sucked in. But that alone isn't going to be enough to keep up with the Spotifys of the world.