Jeremih's third album Late Nights landed with a thud in its opening week, selling less than 14,000 copies, and failing to crack the top 50 on the album chart.
Right after Late Nights release, 50 Cent got on social and criticized Def Jam for the way they promoted the album -- in particular over pricing it at Best Buy.
Jeremih stayed quite for a little while. But after the horrendous first week numbers hit the news he went in on his label and their sales tactics.
@DeafJamRecords y'all don't even deserve my voice
— Jeremih (@Jeremih) December 13, 2015
It's not the fact that mi album was actually priced 18.99 — Jeremih (@Jeremih) December 13, 2015
There's actually no CD's in the stores to even buy ,that's the main point. each Best Buy was shipped 6-7 copies a peice
— Jeremih (@Jeremih) December 13, 2015
we checked in to the Corperate offices at Best Buy in Chicago and they told us LateNights wasn't on this wks ... https://t.co/ojJL0dEOWQ — Jeremih (@Jeremih) December 13, 2015
It's ok though I got some'n for everybody who tried me
— Jeremih (@Jeremih) December 13, 2015
It's been a tough couple weeks for Def Jam. August Alinsa also criticized the label for how they rolled out This Thing Called Life, which looks to be headed for a pretty soft opening.
Additionally, Rick Ross's Black Market had the worst opening of Ross's eight album career.