JAY-Z isn't the first rapper you think of when you think of weed.
But, as HOV has said, he's a business, man, and he is seizing an opportunity in the still wide-open industry of legal cannabis by launching Monogram, a company that "seeks to redefine what cannabis means to consumers today."
This is the fruit of JAY's partnership with the California entity Caliva, who brought Hov on as their chief brand strategist in 2019.
As of now, there are no products available on Monogram's webpage. However, they do brag of small-batch, hand-finished goodness.
"MONOGRAM MARKS A NEW CHAPTER IN CANNABIS DEFINED BY DIGNITY, CARE AND CONSISTENCY. IT IS A COLLECTIVE EFFORT TO BRING YOU THE BEST, AND A HUMBLE PURSUIT TO DISCOVER WHAT THE BEST TRULY MEANS," the website screams. "PROGRESS IS ENDLESS."
Are you gonna get high with HOV?