J. Cole currently has a deal with Puma and his Puma RS-Dreamers have already hit the market.
Kanye West, who's shoe deal is with Adidas, seemed to diss the new shoes while he's been going off about the music industry and ownership.
The site BR Kicks posted Ye's message, and Cole's manager Ibrahim responded in the comments section.
"Cole living in his head rent free at this point," he wrote.
What do you think about Cole's new Pumas?