TDE is having a great year.
Kendrick Lamar's DAMN. will end up as one of the biggest albums of the year, and SZA's Ctrl exceeded expectations.
Now they're going to try to go 3 for 3 with Jay Rock.
[Related: Kendrick Lamar's DAMN. hits number one again.]
TDE boss Top Dawg shared a video of Rock putting the finishing touches on his third album.
Rock's 2015 album 90059 only did 19K SPS first week, despite some pretty good reviews.
The TDE machine seems tighter now than it was then.
Do you think Jay's due for a big hit?