Puff Daddy and Ciroc split ways shortly before The Diddler got sued by multiple people for sexual assault and picked up a federal investigation.
There's been an internet rumor that Diageo, the parent company of Ciroc, is considering replacing Diddy as the face of the vodka brand with his rap opp, 50 Cent, and that they have a $100 million offer on the table for Fif.
50 has long been in the spirit promotion game, although none of the brands he fronts are under the Diageo banner.
This afternoon both Diageo and 50 Cent denied there is any truth to the rumor.
"Own my brands I wouldn’t be an ambassador for Ciroc, 👀I haven’t seen anybody drinking that shit lately it’s over. LOL," Fif typed.