Jay Z doesn't tweet much, so when he started defending his struggling TIDAL app in spurts of 140 characters or less yesterday we all took notice.
It was a little like your dad getting on Twitter and lecturing everybody, and the reactions to his #TidalFacts campaign has been the same type of mockery and snickering that would go down if pops had pulled such a move.
So now if you get on Twitter and use the hastag #TidalFacts much of what you'll see is folks having fun with Tidal's failings.
A lot of it comes from the parody account TIDAL Facts , which serves as grand central for funny TIDAL tweets. Check out some of the best TIDAL Facts below.