A half-decade ago, rap was unquestionably the top genre in North American music.
That's not the case anymore, as rap has fallen behind pop and is losing serious ground to Latin and country.
According to Ebro, that trend will continue as the labels may be done with rap.
"I got a call saying ... "It should be noted many major labels have prioritized signing Rappers. The focus is now African Music & Latin Music. Rappers better stop being boring and talking about the same sh*t over and over, chasing TikTok success and comment sections," Ebro typed.
Is the sex, money, murder formula no longer working?