Drake's last album, 2016's Views, moved 1.04 million units in its first week.
He's one of three artists on earth -- along with Adele and Taylor Swift -- who can currently touch seven figures in his first seven days. (Last week, a JAY-Z-Beyonce joint album barely did six figures.)
So expectations are huge for his fifth album Scorpion, which hits tonight.
Adding to the intrigue is that Scorpion is dropping during the first week of Billboard's new way of counting album streams, which gives more emphasis to paid services than it does services you can use for free.
Paid streams will now be worth three times ad-supported ones on the all-important album chart, after previously being worth the same.
Paid streams will also be worth 20 percent more than all streams were worth under the old system. Since Drake's fans are older and more likely to use paid tier services than the fanbase of a Post Malone or an XXXTentacion, this shouldn't hurt Drizzy as much.
In fact, Hits Daily Double disagrees with the assessment that this change will hurt Scorpion and expects it to slightly inflate Drake's numbers.
Which is perhaps why Drake's team chose to drop the album this week, rather than earlier in the month.