In one of the more memorable of this year's Super Bowl ads, Chance The Rapper and The Backstreet Boys teamed up to promote the return of Flamin’ Hot Nacho Doritos.
The spicy snack went away about 20 years ago, and since then Flamin' Hot Cheetos have been running the fiery snack game.
And Chester The Cheetah doesn't want to give up his spot.
“You claim triangle, I made you square/You had to borrow my heat just to make the world care/You got celebs in the remix song/But like a bag of Cheetos, you won’t last long," the big cat rapped.
Frito-Lay owns both Doritos and Cheetos, so it's all in good fun.
Just keep them all away from Lil Xan. (Or whatever he's going by these days.)