Rae Sremmurd's triple album SR3MM will be in a three-way race for biggest debut of the week.
Hits Daily Double projects that the brother's third album will move 55-60k sales plus streaming in its first week. Gospel singer Leon Bridges' Good Thing is estimated to do 57-62K and rockers Shinedown's Attention Attention is also slated for a 55-60K opening.
Given those projections, Post Malone's Beerbongs and Bentleys -- which had the biggest opening of 2018 last week with 471K SPS -- will finish number one on the album chart for the second straight week. J. Cole's KOD will be in the mix for number two.
Sremmud's opening is nothing like the numbers Post and Cole recently put up. But it is the largest of their career. The boys first two singles-oriented albums picked up steam after release. If SR3MM continues that trend it could have a platinum future.