Eminem shocked the rap game by dropping the album Kamikaze yesterday.
Em's 10th album has received good early reviews - especially compared to his last album Revival. It's also set for a pretty big opening week.
Hits Daily Double is projecting it will do at least 200K, and suggests it could end up exceeding the 267K Revival did first week.
For comparison's sake, JAY-Z and Beyonce's surprise album Everything Is Love did 123K first week back in June.
A big part of the reason HDD believes Em's album could really take off, despite its lack of pre-sales or physical copies, is it's doing very well on the streaming charts. Yesterday, Kamikaze had the three most streamed songs on Spotify ("The Ringer", "Lucky You" f/Joyner Lucas and "Greatest") and 13 and of the top 20. On Apple Music, Kamikaze had the top three, eight of the top ten and 13 of the top 20.