Mac Miller's new album The Divine Feminine had a nice buzz, good features and good early reviews. The Pittsburgh emcee even raised his pop culture profile on the eve of dropping the project by making it official with Top 40 princess Ariana Grande.
Despite this, Divine Feminine looks headed for a fairly mediocre first week.
According to Hits Daily Double, Mac is looking to move 35-40k first week, sales plus streaming.
Those aren't terrible numbers in this tight new market. But they are a pretty serious drop from the 90K GO:OD AM did first week last year. And that was already the worst opening of Mac's career.
In other chart news, Usher -- who's also sold a few albums in the past's -- new album Hard II Love is only expected to do 25 to 28K first week.
Did you hear any good albums this week?