Earlier this month, A$AP Ferg had revelead that he's working on his next album. Now, he gives us "Family" and it's a heater for sure.
He links up with Hennessy to release this one. Ferg shared the artwork via Instagram, which he explained is a painting that he created inspired by his "Still Striving" album cover and "Never stop. Never settle." story. (See below.)
The newest offering, which is Ferg's first track of 2018, is produced by Frankie P.
Ferg pays homage to his family ties. Hennessy feels it stands by the same values Ferg brings forth in the track, including keeping up with family traditions.
Hennessy, the world’s best-selling Cognac, recognizes those who “Never stop. Never settle.” in the pursuit of perfection. To celebrate this notion, Hennessy aligned with A$AP Ferg to release “Family,” a track that embraces family traditions, a value the Cognac producer has prioritized since its inception more than 250 years ago. The single’s cover artwork, painted by Ferg, is a reimagined version of his latest album cover, Still Striving, and spotlights the rapper tying his doo-rag to take on the world, inspiring others to push the limits of potential and "Never stop. Never settle." For more information about the collaboration, please visit Youtube.com/HennessyUS and www.hennessy.com/us/life/. @HennessyUS #HowWeHennessy