50 Cent's Le Chemein du Roi is now a champagne sponsor of an NBA team
Sire Spirits LLC and the G-Unity Foundation charity have signed a deal with the Sacramento Kings and 50's spirits will be official beverages of the King's arena, the Golden 1 Center.
The Center's "Rush by Sire Spirits Club" will now feature a new 500-bottle Le Chemin du Roi Champagne wall.
"Please don’t let this overwhelm you. If you don’t like me try to relax, because things are going to get very very hard for you. LOL," 50 typed while announcing the deal.
We would imagine if the Kings win anything there will be Le Chamein du Roi in their locker room celebration.
But don't count on that.