Opening Week Projections For Lizzo's album "Special"

Lizzo's fourth album, and second major label effort, Special dropped Friday.

HitsDailyDouble is projecting it will move between 75 and 85K in its first week.

That's a nice bump for the 41K her major label debut Cuz I Love You moved first week in 2019.

But it won't be enough for number one on the album chart.  That should again belong to Bed Bunny's unstoppable project Un Verano Sin Ti.

It also seems a bit soft for an artist who gets as much attention as Lizzo does.

Although there have been a series of soft openings from some rather prominent artists.  So perhaps that is just the new normal.