Between the flow, the memes and the hits, Migos have done everything but sell albums.
The trio's debut YRN was a flop. It only moved 14,500 in its first week, and was beaten by comedy rapper Lil Dickey's debut.
But Quavo, Offset and Takeoff have all the momentum in the world heading into their second album Culture, which dropped yesterday.
It looks like the 'Bad and Boujee' hype has made a difference.
Hits Daily Double projects Culture will move a respectable 70-80k sales plus streaming in its first week. (With most of that coming from streaming.)
With that total, Migos should fight country singer Brantley Gilbert's The Devil Don't Sleep for number one the album charts.
Did you hear any good albums this week?